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More Than Just Text In Catalogs |
| Date Added: September 28, 2011 08:03:55 PM |
| Author: Kate Manheaven |
| Category: Business & Economy: Business Resources |
| Do not just type out text in your catalogs. Style them in creative ways so that your catalogs have more impact and of course become more effective at selling your products. So, let me help you create more than just text in your own catalogs.Below you will find some basic and easy to follow tips to improve the look of the text in your catalogs. Review these concepts and test them out in your own prints. You will be amazed at how they can make your catalogs more effective and of course look more professional.1. Upgrade their styles – First step is to upgrade their styles. By styles, I mean font styles. Dump those Arial fonts and Times New Roman fonts out of the window. Those just make your catalogs very boring.Believe me, by just upgrading those font styles to newer more modern ones, you can make a very significant effect on the look and feel of your prints. Use those newly created web 2.0 fonts if possible, but as long as it is something new that matches your specific theme for marketing, it should be perfect for your catalogs.2. The correct use of text color – When it comes to the color of the text in your catalogs, the best way to enhance them is to use more dynamic colors. The classic pure colors can be changed to gradient colors in your catalogs that will add a new dimension to its look. So besides using plain read for example, the lower side of the text can be of a more pinkish color, with a seamless blending of both hues in between. The more dynamic the colors are like this, the more impressive your text should be.3. Using shadows for emphasis – Shadows are a great way to make your text interesting in catalogs. This especially applies to the titles, headings and slogans within your catalog design itself. Shadows make the text float above the catalog design, generally making it a lot more visible and noticeable. So try these out in some of your text elements if you can.4. Using glows for emphasis – If you want a brighter tool however to emphasize your text then you should use glows. Unlike shadows, glow elements add that brighter shining rays around the text. This is a great trick if you want to emphasize single words or phrases. People like using them for the word “FREE”, “SALE” or “DISCOUNT” for example. Use these tricks effectively if you want your readers to get excited about your catalog content.5. Bordered text styles – For complicated catalog backgrounds, it is a must to use bordered text styles. This is the text style wherein a different color stroke lines the edges of the text just like a border. This helps makes text Pop out in circumstances where there are different colors in the background but you need to keep the original color of the text. Try these out in the blending options for your text elements.6. Textured text styles – For that more creative effect, you can apply textures to your text. Textures add that material look to text. So for example, you can add a wood texture to the text to make them look like it is wood. You can add gain textures, stone textures or even glass textures as well. It is all about your creativity and theme and your text will really look impressive within your catalogs.7. Faded and layered effects – Finally, you should take note that you can actually add faded and layered effects to your text designs. Much like with images, text can be adjusted in terms of their opacity settings as well as the order by which the text is displayed.So you can have overlapping text for example, and some of those text can look transparent if you like as well. Many design applications let you do this, so try and see what you can create out of these effects for your catalogs. This is great to use for actual advertising pages where your text should be more integrated into the design.So as you can see, you can use more than just text in catalogs. There are tons of creative effects that you can use so explore your options as you create your custom prints.Visit this site for more information on catalogs and custom catalogs: http://www.printplace.com/printing/catalog-printing.aspx ; http://www.printplace.com/printing/custom-catalog-printing.aspx |
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